Cutting-Edge Targeting & Technology
Language-Preference Targeting. Our proprietary model allows campaigns to accurately target voters in either English or Spanish.
Persuasion and Turnout Targeting. We use advanced statistical techniques such as CHAID and multinomial regression analysis to help identify supporters and likely voters.
Personalized Digital Mail and Web Pages. We design mail pieces and emails that can be personalized and unique for every recipient. And we can use these communications to drive traffic to personalized web pages -- PURLs, or personalized URLs -- to capture information about supporters and donors.